Innovation Management: From Ideas to Market Impact
The Innovation Management (IM) market is experiencing robust growth, propelled by the twin engines of digital transformation and globalization. Organizations across various industries are increasingly adopting innovation management solutions to stay competitive, drive growth, and foster a culture of continuous improvement. In a business landscape that is rapidly evolving, companies realize that managing innovation effectively is not just an option—it is a strategic imperative. What is Innovation Management? Innovation Management (IM) refers to the systematic process of generating, capturing, evaluating, and implementing ideas that lead to new products, services, processes, or business models. It integrates strategic planning, idea management, R&D, and execution, enabling companies to align innovation efforts with business goals. IM tools and platforms help companies streamline innovation workflows, enhance cross-functional collaboration, and measure innovation performance. D...