Retail Assortment Management: Driving Profit Through Smart Assortment Planning
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In today’s hyper-competitive retail environment, personalization is no longer a luxury—it’s a necessity. Retailers are under immense pressure to deliver the right products to the right place at the right time. Enter Retail Assortment Management Applications (RAMA): a new generation of intelligent tools designed to transform traditional merchandising into a dynamic, data-driven strategy. By leveraging real-time analytics and artificial intelligence (AI), RAMA enables retailers to localize assortments, anticipate customer needs, and optimize stock levels across regions—ultimately boosting revenue and improving customer satisfaction. The Power of Localization in Assortment Management No two stores are alike, and neither are the customers they serve. What sells in downtown Manhattan may sit untouched on the shelves of a suburban outlet in Arizona. Retail Assortment Management Applications tools recognize this nuance and empower retailers to localize their assortments based on a...