Embracing AI and ML: Transforming Customer Experience and Business Strategies in the Digital Age
Artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA) are examples of Digital-First Customer Service Solutions that have drastically altered the customer experience and organizational culture. These digital technologies have caused a shift in customer expectations, giving rise to a new class of always-connected shopper who demands relevant material that is related to their online and mobile search queries. Organizations throughout the world are being pushed and encouraged to modify their business strategies and embrace digital transformation in order to attract and keep these contemporary customers and deliver top-notch customer care. Because of changing markets, developing customer expectations, and advancements in technology, the business landscape is changing. These elements are serving as catalysts for firms to increase their attention on customer-centricity, and as a result, they are starting to reimagine their business processes and cus...