Customer Identity and Access Management (CIAM)
In today’s hyper-connected world, where digital interactions drive most customer engagements, building trust while offering seamless experiences has become critical for businesses. This is where Customer Identity and Access Management (CIAM) plays a transformative role. CIAM solutions help organizations manage customer identities effectively through robust authentication and authorization mechanisms while safeguarding sensitive data. More importantly, they enable brands to offer a frictionless and personalized experience across diverse digital channels. Understanding CIAM and Its Core Capabilities At its core, CIAM focuses on securely managing customer identities. It allows users to sign in, register, and access digital services without unnecessary hurdles while ensuring their data remains protected. Unlike traditional Identity and Access Management (IAM) systems, which are employee-centric, CIAM is purpose-built to handle millions of external user identities. Key capabilities o...