Data-Driven Experimentation and Creative Decision-Making with AI
Making decisions based on the right data and experimentation increases the likelihood of choosing the correct option and achieving success. With the advent of AI, this process has become more efficient and accessible. However, creativity and intuition should not be disregarded in the decision-making process, even in the era of AI's prominence. Incorporating creativity into AI is a thought-provoking question that was discussed by the Quadrant team comprising Apoorva Dawalbhakta, Associate Research Director, Sr. Content Specialist Shinjini Sarkar, and AI monetization expert Somil Gupta, who is also the Founder & CEO of Algorithmic Scale and AI Influencer of the year. During the conversation, Shinjini Sarkar, the moderator, highlighted the recent buzz around "AI as a service" and its various monetization strategies, both direct (e.g., Einstein and Watson) and indirect (e.g., Netflix and Amazon). Somil Gupta elaborated that AI monetization goes beyond providing AI mode...