Customer Identity and Access Management (CIAM) , 2022-2027, Worldwide
The realm of Customer Identity & Access Management (CIAM) solutions has transformed in parallel with the ascent of e-commerce and the paradigm shift of digital transformation. Unlike traditional identity access management, CIAM products have pivoted to concentrate on delivering an uninterrupted and fortified customer experience, all the while safeguarding their data. With the escalating intricacy of customer journeys in the realm of cloud computing, the imperative of furnishing a seamless and secure digital encounter has become paramount for enterprises. The evolution of CIAM solutions has traversed from a centralized approach to embracing federated identities, thus empowering social network providers to serve as credentials validators, thereby enhancing convenience for patrons. CIAM solutions proffer facets such as self-registration, single sign-on, and multi-factor authentication to furnish frictionless experiences, concurrently mitigating fraud risks and attaining alignmen...