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How Digital Commerce Platforms Drive Business Growth and Customer Engagement

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  Many Digital Commerce Platform providers are increasingly adopting a cloud-native approach to foster innovation in the e-commerce sector. Cloud-native platforms empower retailers to launch new digital commerce solutions and enhance speed to market. Consequently, cloud-native deployment is becoming a major trend in application development and deployment for organizations. This shift aims to deliver compelling value propositions to customers while driving enterprise-wide innovation. A Digital Commerce Platform (DCP) is a technology solution that enables the buying and selling of goods and services, primarily through websites and mobile applications. It integrates people, processes, and technologies to support reporting, analytics, and product pricing. Additionally, it manages content to deliver personalized promotions, enhancing customer engagement and satisfaction throughout the purchase journey across all touchpoints. Beyond basic online transactions, a DCP provides advanced...