Digital Commerce in a Privacy-First World: Trends and Challenges
In today’s rapidly evolving digital economy, Digital Commerce Platforms (DCPs) are transforming the way businesses engage with customers, operate across channels, and drive sales. These platforms have moved far beyond simple online storefronts to become intelligent, integrated ecosystems powered by AI, machine learning, and rich multimedia content. This evolution is crucial not only for staying competitive but also for delivering experiences that customers now expect. AI and Machine Learning: The Brains Behind Smart Commerce One of the most impactful shifts in digital commerce is the integration of AI and machine learning (ML). These technologies drive targeted personalization, enabling platforms to understand user behavior, predict preferences, and deliver highly relevant product recommendations or content. AI-powered chatbots, smart search features, and automated email campaigns help streamline user interactions and free up valuable human resources. Automation goes beyond mark...